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Awareness
Before anyone can become a customer they have to know you exist. That’s where the funnel begins: people becoming aware of your company. This is usually accomplished through marketing campaigns; however.
Intent
This is when a lead has almost made up their mind. They have expressed interest, and may have even placed an item into their shopping cart. Now it is your job not to let them get away.
Research
Research is the process of analyzing data to conduct quantitative (and at times qualitative) research in order to understand how audiences relate, by using tools and data extraction techniques.
Evaluation
At the evaluation stage of the purchase funnel, customers are just about ready to commit, but they are doing one last comparison between you and your competition. This is when nurturing your customer is vital.
Interest
After leads have been gathered, they begin to do research and grow their interest in what you have to offer. In this stage of the sales funnel, brands should be developing relationships and building trust.
Result
After making their way through the entire sales funnel, your lead has finally converted into a customer. Congratulations! If the experience is a positive one, you will now get referrals, who will then begin at the top of the purchase funnel.
Consideration
At this point, leads are very interested in your brand, but they still haven’t quite made up their mind. Automated email campaigns, free trials, and targeted content are great marketing tools to use during this stage.
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